top of page

About "The Blueprint":

“The Blueprint” is a stream-of-consciousness, Morning-Pages style exercise in exploring unbounded, utopian approaches to improving some small aspect of community life - no matter how superficial or significant.


Starting with a simple, open prompter: “How good would it be if…,”penning these pieces is a handy way to broaden the horizons of the creative thinking process and help organise even a small skerrick of the sea of thoughts that swim around the brain.


I think creative exercises like this are great for a bit of brain training and they're also good for introducing a bit of positive thinking into your daily routine. They also serve as a catalyst for a productive conversation on how we can do better - rather than the more well-trodden path of bemoaning how shit everything is.

Little Neighbourhood Farms

How good would it be if there was a productive little urban farm set-up in every neighbourhood. It would be a nicely laid-out parcel of land positively overflowing with verdant veggies and community spirit.


You know how local parks, gardens and sports fields are maintained by local government staff? Yeah, well this would work just like that. It would be just another type of essential recreational land to give citizens the space to grow - both literally and figuratively.


Council parks department staff would establish it all by planting seasonal veggies according to a growing calendar and there’d be perennial fruits and nuts and all that good stuff. They'd also install a bit of simple irrigation infrastructure to help everything tick along without the need for a heap of ongoing labour.


You could offer up volunteering opportunities to people in the community so they can learn about how to plant their own food, get a bit of exercise and meet some sweet new people in the process.


You could build a big, good-looking chicken coop, install a decent array of stingless, native bee hives (so that you don’t get stung when you harvest the honey) and add on a farm-gate (on-site shop) selling fresh produce including eggs and honey.


You could chuck one of those Square card reader thingoes on it so it could run on an honesty system where you just plug-in what you’re taking and then pay what you reckon is a fair price for it. (There’d be a recommended price for it of course, but if you’re struggling to make ends meet you could just pay what you could afford.)


The idea is that after it starts to take a bit of cash in, you’d scale it up and diversify it into a fully-fledged food forest, add in an aquaculture-supporting vertical farm system, a mushroom farm and a place where locals could dump their compost.


If you were able to expand it by a decent amount, you could start selling CSA (community supported agriculture) boxes and even offer a mechanism by which you could purchase them on behalf of other people in the community who might need a helping hand.


There are heaps of little pockets of parkland around where you could start one of these things - like in an unused but sunny corner next to a footy field.


If you made it nice enough you could put a massive long table in the middle of it, hang a bunch of festoon lights over the top, set up a little kitchen in the garden shed and turn it into a nice, little neighbourhood restaurant/cafe too.


And you could do all manner of classes and programs in that space too: cooking; gardening; language; brewing - heaps of good stuff.


All of this expansive stuff could then go and generate a decent bit of cash which you could use to help fund a bunch of positive programs in the community. How nice would that be.


If you've got ideas about this or want to chat about anything else positive, please don't hesitate to drop me a line at matfaintdesignco@gmail.com.


Cheers

Mat


Further reading/viewing/listening:




The logo is a brand’s face.


It's one of the first things your potential customers will see when they come into contact with your business.


It’s a symbol that should help you make an impression instantly.


It can be overwhelming to consider the millions of options you have available to you when considering a direction for your brand's logo, but if you stick to these five universal rules, you'll be heading up the right track:


01. It needs to be unique

Uniqueness is the most important element. The logo needs to identify you from other competitors so it should be markedly different to their logos.


02. Keep it simple

Simple logos are recognised faster than complex ones. Strong lines and letters show up better than thin ones, and clean, simple logos reduce and enlarge much better than complicated ones.


03. Limit your colours

Only use a few distinctive colours and think about how it will work in black and white.


04. Make it scalable

A good logo should work on a billboard and on a stamp. Intricate shapes and arrangements won’t work at smaller scale so simplicity is key.


05. Balance is important

The logo as a block should appear evenly weighted. It’s shape should span between a square or a 1:1.6 ratio (this ratio is not a hard-and-fast rule). Edges should be straight or have a balanced curve or arc.


Another important thing to remember and really get your head around is that your logo only needs to identify you in a positive way. It should not try to spell out what services you offer or your company's values. That only serves to complicate things and a convoluted logo communicates poorly.


Let the rest of your brand touchpoints - your colours, typography, stationery, tone of voice, website, marketing materials - do the heavy lifting when it comes to telling your story once you've got the customers in the door so to speak.


If you have any questions on this or anything else design-related, please don't hesitate to drop me a line:


Call Mat: +61 434 724 459



DIRECTIONS FOR DAPPERNESS

 

THE PROJECT:

Mr Jones is a quarterly magazine/broadsheet published by Medium Rare Content on behalf of premium Australian department store David Jones.


I was asked to sketch up a number of spot illustrations to accompany their 'How-To' piece.


Working with coloured pencils and going for a semi-realistic finish is not something I normally do so I was stoked to see the illustrations to come out as nicely as they did - if I say so myself!

 

LINKS & MORE INFO

David Jones is Australia's most prominent and premium department store


Medium Rare Content is Australia's leading content marketing agency, offering full strategic and content production services across print, web, video, social and more. They publish brand publications on behalf of Qantas, David Jones, Bunnings, Coles and Jetstar.


Mat Faint is a graphic designer and illustrator based in Paddington, Sydney, Australia. If you've got a nice slice of white space in need of some resplendent illustration, drop me a line. (All my contact details are at the bottom.)



bottom of page