The logo is a brand’s face.
It's one of the first things your potential customers will see when they come into contact with your business.
It’s a symbol that should help you make an impression instantly.
It can be overwhelming to consider the millions of options you have available to you when considering a direction for your brand's logo, but if you stick to these five universal rules, you'll be heading up the right track:
01. It needs to be unique
Uniqueness is the most important element. The logo needs to identify you from other competitors so it should be markedly different to their logos.
02. Keep it simple
Simple logos are recognised faster than complex ones. Strong lines and letters show up better than thin ones, and clean, simple logos reduce and enlarge much better than complicated ones.
03. Limit your colours
Only use a few distinctive colours and think about how it will work in black and white.