Good Guise

GIVING COLOUR TO A GLOBAL RESPONSE TO COVID-19

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THE PROJECT:

Good Guise is a German face mask brand that was rapidly launched as a response to the COVID-19 pandemic.

The brand was developed by a the Munich-based fashion house A Kind Of Guise as a way to keep their manufacturers working during the start of the crisis and to help Germany keep up with the unprecedented demand for face masks.

I was asked to develop a diverse set of clean, crisp illustrations that would emphasise the sense of global solidarity that arose as a response to this border-less health challenge.

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THE APPROACH:

I created a large suite of portraits that represented a wide variety of cultures and did so in the Good Guise brand colours.

I also created a succession of images to help direct users on the correct way to sterilise, put-on and wear a Good Guise mask.

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LINKS & MORE INFO

Good Guise is a Munich-based brand that designs and manufactures face masks in Germany. The brand was developed by fashion house A Kind Of Guise and was created as a response to the COVID-19 pandemic.

goodguise.com

Mat Faint Design Co. is a one-man, independent design agency and illustration studio based in Sydney, Australia. I (Mat) help businesses of all sizes to encapsulate, amplify and communicate their strengths visually through elegant design and resplendent illustration.

matfaint.com

L2iQ (Layer 2 Intelligence)

COMMUNICATING COMPLEXITY

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THE PROJECT:

L2iQ is one of Australia's leading rail communications engineering firms.

They've played key roles in building the networks for most of the major Australian rail projects in the past ten years.

They've lent their expertise to large firms and government bodies such as the NSW Government, the ACT Government, John Holland, Thales and Acciona.

I was tasked with giving some visual clarity to their service list by helping them to communicate their capabilities with clean, iconographic illustrations.

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THE APPROACH:

At the commencement of the project the L2iQ brand comprised of a logo and a prominent brand colour.

In developing a suite of illustrations that are to be used in concert with branded documents and pitch decks, I first extended the colour palette and adopted two contemporary, technical typefaces to amplify the sense of expertise and complexity in their work.

The suite of illustrations were all in aid of helping clients and collaborators to better understand and visualise the nuances of L2iQ's services.

The anchor of the entire suite was a large isometric overview of their services by taking a look across a section of rail network and pointing out all of the interconnected facets that rely on L2iQ's expertise.

This overview provided a portal for readers who could then delve deeper into each individual competency further into the capability statement.

Each of these capabilities opened up on an iconographic illustration that gave readers a quick sense of the value of each capability and how it affects or benefits the entire rail network as a system.

I borrowed from traditional rail and engineering symbolism through the use of straight and 45 degree linework (a la the conventional metro railway map), isometric features, radio network airwaves and dashboard icons just to name a few examples.

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LINKS & MORE INFO

L2iQ is one of Australia's leading rail networking engineering firms.

layer2intelligence.com.au

Mat Faint Design Co. is a Sydney-based graphic design agency and illustration studio. Mat helps businesses of all sizes to communicate and amplify their strengths through elegant design and resplendent illustration.

matfaint.com