Good Guise

GIVING COLOUR TO A GLOBAL RESPONSE TO COVID-19

THE PROJECT:

Good Guise is a German face mask brand that was rapidly launched as a response to the COVID-19 pandemic.


The brand was developed by a the Munich-based fashion house A Kind Of Guise as a way to keep their manufacturers working during the start of the crisis and to help Germany keep up with the unprecedented demand for face masks.


I was asked to develop a diverse set of clean, crisp illustrations that would emphasise the sense of global solidarity that arose as a response to this border-less health challenge.

THE APPROACH:

I created a large suite of portraits that represented a wide variety of cultures and did so in the Good Guise brand colours.


I also created a succession of images to help direct users on the correct way to sterilise, put-on and wear a Good Guise mask.

LINKS & MORE INFO

Good Guise is a Munich-based brand that designs and manufactures face masks in Germany. The brand was developed by fashion house A Kind Of Guise and was created as a response to the COVID-19 pandemic.

goodguise.com


Mat Faint Design Co. is a one-man, independent design agency and illustration studio based in Sydney, Australia. I (Mat) help businesses of all sizes to encapsulate, amplify and communicate their strengths visually through elegant design and resplendent illustration.

matfaint.com



Mat Faint Design Co. is a Graphic Design and Illustration studio based in Sydney, Australia.

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