GIVING COLOUR TO A GLOBAL RESPONSE TO COVID-19
THE PROJECT:
Good Guise is a German face mask brand that was rapidly launched as a response to the COVID-19 pandemic.
The brand was developed by a the Munich-based fashion house A Kind Of Guise as a way to keep their manufacturers working during the start of the crisis and to help Germany keep up with the unprecedented demand for face masks.
I was asked to develop a diverse set of clean, crisp illustrations that would emphasise the sense of global solidarity that arose as a response to this border-less health challenge.
THE APPROACH:
I created a large suite of portraits that represented a wide variety of cultures and did so in the Good Guise brand colours.
I also created a succession of images to help direct users on the correct way to sterilise, put-on and wear a Good Guise mask.
LINKS & MORE INFO
Good Guise is a Munich-based brand that designs and manufactures face masks in Germany. The brand was developed by fashion house A Kind Of Guise and was created as a response to the COVID-19 pandemic.
Mat Faint Design Co. is a one-man, independent design agency and illustration studio based in Sydney, Australia. I (Mat) help businesses of all sizes to encapsulate, amplify and communicate their strengths visually through elegant design and resplendent illustration.