PlayUp

PlayUp is an online sports betting company that also operates a wagering-specific cryptocurrency.

Under the PlayUp umbrella sit a number of sub-brands including DraftStars, TopBetta, Classic Bet and PlayChip - all with their own specific brands.

I've supported their marketing department to create social media, email, web and print assets to interact with and inform their consumers and investors.

Doing so required me to extrapolate each brand's existing brand guidelines and extend them to apply to new applications.