Here's the first instalment of our MFDC Blueprints series. A series which will see us sharpen our pencils and pixels to draft up well-designed fixes to modern-day quandries.
The first issue we're tackling is how do we bring back humanity into air travel without losing its affordability.
With that we introduce Antipodean, a long-haul, low-cost carrier that would be headquartered out of Sydney.
It would cater to the gap in the market created by expensive and primarily business-focused flagship carriers and the cheap, but often cheerless low-cost carriers that have a poor reputation for customer service.
The Antipodean business model would largely mirror the current low-cost model but with a stronger emphasis on design, experience and customer service.
Elevating the quality of service yet retaining the value of the offer would be achieved by following these few key guides:
Our aim for Antipodean would be to create a model that would increase the competition for quality across the sector with a hope that that would put a stop to the largely spreadsheet-driven approach to how customers are treated in this segment of the market.
Elms store is a brand-spanking new fashion and homewares store that's recently swung open its doors on Crown Street in Sydney's Surry Hills.
It's well-curated selection of Australian and Kiwi designed clothing, books, gifts, homewares and artwork nicely packs out two finely-appointed floors on Surry Hills' most prominent shopping drag.
We here at Mat Faint Design Co. had the pleasure of helping the girls at Elms develop their brand identity and tone of voice.
Given the Australian-centric approach to design, we chose to go with a rich dessert ochre as the brand's central colour.
To reflect the premium nature of the store's offering, we opted for a clean, solid serif logotype with an accentuated 'l' as a nod to the towering trunks of verdant greenery that line the streets of Surry Hills.
We're continuing to work with Elms to progressively build on various elements of their brand as they grow.
Mat Faint Design Co. is a Sydney-based branding, design and illustration studio geared to helping small business and brands look their sharpest.