Here's the first instalment of our MFDC Blueprints series. A series which will see us sharpen our pencils and pixels to draft up well-designed fixes to modern-day quandries.
The first issue we're tackling is how do we bring back humanity into air travel without losing its affordability.
With that we introduce Antipodean, a long-haul, low-cost carrier that would be headquartered out of Sydney.
It would cater to the gap in the market created by expensive and primarily business-focused flagship carriers and the cheap, but often cheerless low-cost carriers that have a poor reputation for customer service.
The Antipodean business model would largely mirror the current low-cost model but with a stronger emphasis on design, experience and customer service.
Elevating the quality of service yet retaining the value of the offer would be achieved by following these few key guides:
Our aim for Antipodean would be to create a model that would increase the competition for quality across the sector with a hope that that would put a stop to the largely spreadsheet-driven approach to how customers are treated in this segment of the market.
Mat Faint Design Co. is a Sydney-based branding, design and illustration studio geared to helping small business and brands look their sharpest.