Engineering problems and solutions are complex.
Understanding the issues affecting any engineering problem requires a wealth of acquired knowledge on:
In many cases, engineering solutions need to be 'signed-off' by clients or members of the community with little to no engineering experience.
That means little to no understanding of the reasons why a particular engineering solution should or should not be adopted and the community impacts that they may pose.
This large knowledge gap makes communicating with this audience particularly difficult.
The typical engineering report - along with its convoluted drawing sets that many engineers struggle with at the best of times - is not well placed to communicate effectively with such an audience.
Furthermore, the need for reports to be wrapped up tight in legally-sound caveats throughout doesn't make them a pleasant read.
Even the best written and structured reports struggle to create a flowing narrative when they're punctuated by the necessities of documenting data sources and cushioning recommendations in cautionary language. All of which are important.
Figure 01: An example of how a simple animation can explain how a renewable pumped hydro storage system works more succinctly than reading a section in a report.
There's got to be a better way.
Schematic diagrams, infographics, animations and colourful illustrations are incredibly useful to clearly describe the problem; the options for solutions and the potential pros and cons of each options.
Such illustrations can sit outside of the key documents and act as a primer or introduction to the key takeaways of the problems and solutions.
Schematic illustrations are not constrained by the same needs for accuracy that burden drawing sets so more effort can be directed into clearly communicating a complex idea in a simple and approachable way.
Additionally, they look good - which can help 'sell-in' a project or solution - and they can be produced relatively inexpensively when compared with drafted drawings (to which these illustrations would only be an addition, not a replacement) and the hours of additional client communication and community consultation that would be required to explain an unclear approach.
The crux of it.
If you're having trouble communicating with clients or if you're looking to spruce up your bids, pitches, proposals, presentations or entire brand, drop us a line: email@example.com
Figure 04: The Hydrological Cycle
Mat Faint Design Co. is a Sydney-based branding, design and illustration studio geared to helping small business and brands look their sharpest.