Engineering problems and solutions are complex.
Understanding the issues affecting any engineering problem requires a wealth of acquired knowledge on:
In many cases, engineering solutions need to be 'signed-off' by clients or members of the community with little to no engineering experience.
That means little to no understanding of the reasons why a particular engineering solution should or should not be adopted and the community impacts that they may pose.
This large knowledge gap makes communicating with this audience particularly difficult.
The typical engineering report - along with its convoluted drawing sets that many engineers struggle with at the best of times - is not well placed to communicate effectively with such an audience.
Furthermore, the need for reports to be wrapped up tight in legally-sound caveats throughout doesn't make them a pleasant read.
Even the best written and structured reports struggle to create a flowing narrative when they're punctuated by the necessities of documenting data sources and cushioning recommendations in cautionary language. All of which are important.
Figure 01: An example of how a simple animation can explain how a renewable pumped hydro storage system works more succinctly than reading a section in a report.
There's got to be a better way.
Schematic diagrams, infographics, animations and colourful illustrations are incredibly useful to clearly describe the problem; the options for solutions and the potential pros and cons of each options.
Such illustrations can sit outside of the key documents and act as a primer or introduction to the key takeaways of the problems and solutions.
Schematic illustrations are not constrained by the same needs for accuracy that burden drawing sets so more effort can be directed into clearly communicating a complex idea in a simple and approachable way.
Additionally, they look good - which can help 'sell-in' a project or solution - and they can be produced relatively inexpensively when compared with drafted drawings (to which these illustrations would only be an addition, not a replacement) and the hours of additional client communication and community consultation that would be required to explain an unclear approach.
The crux of it.
If you're having trouble communicating with clients or if you're looking to spruce up your bids, pitches, proposals, presentations or entire brand, drop us a line: email@example.com
Figure 04: The Hydrological Cycle
We recently sharpened the pencils to put together an Indo-inspired print for the good volk at Munich-based fashion label A Kind of Guise.
The Flores Shirt (pictured below) is inspired by modern Bali - an island with a deep respect for its religious, cultural and textile history, and one that's coming to terms with its popularity as a destination for holiday-makers, end-of-season football trips and lycra-clad laptop lifestylers.
The shirt features a few select Balinese hallmarks including traditional dancers, a cock fighting match, gently swaying palms and the ubiquitous Bintang tinnie.
For a closer look and to get your hands on one, get across to the A Kind of Guise site here.
For a bit more on the fine Bavarians behind the brand, head to the following places for a nice read:
Waveform Electrical Works is a small, talented team of electricians based in southern Sydney.
We hooked them up with a nice, simple logo that riffs off the overlapping sine waves that mark electrical frequencies.
We also built them a user-friendly website to help their clients find them and get a sense of how great they are.
The site was purpose-built to be easily updated by Waveform Electrical's in-house team.
Here's the first instalment of our MFDC Blueprints series. A series which will see us sharpen our pencils and pixels to draft up well-designed fixes to modern-day quandries.
The first issue we're tackling is how do we bring back humanity into air travel without losing its affordability.
With that we introduce Antipodean, a long-haul, low-cost carrier that would be headquartered out of Sydney.
It would cater to the gap in the market created by expensive and primarily business-focused flagship carriers and the cheap, but often cheerless low-cost carriers that have a poor reputation for customer service.
The Antipodean business model would largely mirror the current low-cost model but with a stronger emphasis on design, experience and customer service.
Elevating the quality of service yet retaining the value of the offer would be achieved by following these few key guides:
Our aim for Antipodean would be to create a model that would increase the competition for quality across the sector with a hope that that would put a stop to the largely spreadsheet-driven approach to how customers are treated in this segment of the market.
Enspire Solutions is an Engineering and Project Management consulting firm that's recently opened for business in North Sydney.
The firm is helmed by a small and agile team of engineers that have a wealth of experience helping builders and developers create communities that people in which love to live.
We were engaged to develop a brand identity that reflects the professionalism and approachability of the business and its staff.
Head to the Enspire Solutions website to see more.
Elms store is a brand-spanking new fashion and homewares store that's recently swung open its doors on Crown Street in Sydney's Surry Hills.
It's well-curated selection of Australian and Kiwi designed clothing, books, gifts, homewares and artwork nicely packs out two finely-appointed floors on Surry Hills' most prominent shopping drag.
We here at Mat Faint Design Co. had the pleasure of helping the girls at Elms develop their brand identity and tone of voice.
Given the Australian-centric approach to design, we chose to go with a rich dessert ochre as the brand's central colour.
To reflect the premium nature of the store's offering, we opted for a clean, solid serif logotype with an accentuated 'l' as a nod to the towering trunks of verdant greenery that line the streets of Surry Hills.
We're continuing to work with Elms to progressively build on various elements of their brand as they grow.
Mat Faint Design Co. is a Sydney-based branding, design and illustration studio geared to helping small business and brands look their sharpest.