Dieter Rams is a German industrial designer and all round stellar dude that was responsible for the design of Braun's iconic product range from the 60s up until the mid 90s.
He's also behind the every design nerd's favourite modular shelving system: the Vitsœ 606.
In the 70s he came up with these 10 commandments for good design as a response to the emergence of the ethically dubious trend of building obsolescence into consumer goods.
Enjoy and feel free to save, use and share these for yourself.
Mat Faint Design Co is a little Sydney-based graphic design, branding and illustration studio servicing businesses and publications of all sizes.
If you're keen to discuss more about a project you have in mind, get in touch with Mat directly at email@example.com.
Mat Faint Design Co. is a Sydney-based branding, design and illustration studio geared to helping small business and brands look their sharpest.