PlayUp
PlayUp is an online sports betting company that also operates a wagering-specific cryptocurrency.
Under the PlayUp umbrella sit a number of sub-brands including DraftStars, TopBetta, Classic Bet and PlayChip - all with their own specific brands.
I've supported their marketing department to create social media, email, web and print assets to interact with and inform their consumers and investors.
Doing so required me to extrapolate each brand's existing brand guidelines and extend them to apply to new applications.
Under the PlayUp umbrella sit a number of sub-brands including DraftStars, TopBetta, Classic Bet and PlayChip - all with their own specific brands.
I've supported their marketing department to create social media, email, web and print assets to interact with and inform their consumers and investors.
Doing so required me to extrapolate each brand's existing brand guidelines and extend them to apply to new applications.
EDM designed for a PlayChip partner seeking to convert their customers into PlayChip investors.
Publication design for PlayChip's offering document.
Publication design for PlayChip's offering document.
Facebook images alerting audiences to upcoming Biggest Bash fantasy matches that coincided with the Australian Big Bash tournament.
I illustrated new icons for each team so that there were no copyright issues.
I illustrated new icons for each team so that there were no copyright issues.
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Draftstars-branded Facebook event alert.
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Classic Bet-branded Facebook event alert.
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Draftstars-branded Facebook event alert created for Indian audiences.
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Top Betta-branded Facebook event alert.
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